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网易çš?022：如何延长爆款“ä¿è´¨æœŸâ€ï¼Ÿ
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<li>2022/12/26 10:00:41</li>
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ã€ç”µè„‘报在线】游æˆå¸‚场的2022过得并ä¸è½»æ¾ï¼Œè€Œä½œä¸ºå¸‚场里的第二把交椅，网易过得更是闹心ã€?
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max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; visibility: visible;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; visibility: visible; overflow-wrap: break-word !important;">而回看去年的爆款IP改编手游《哈利波特：é”法觉醒》，在风光一时åŽï¼Œçƒåº¦ã€æµæ°´å’ŒçŽ©å®¶ç•™å˜æƒ…况都下跌明显，接棒网易è€æ¸¸æˆæˆä¸ºæ–°çš„è¥æ”¶æ”¯æŸ±çš„é¢„æœŸä¹ŸåŸºæœ¬ç ´çã€‚è€Œä»Šå¹´ä¸Šæ–°çš„ã€Šæš—é»‘ç ´å神：ä¸æœ½ã€‹ï¼Œè™½ç„¶æ¸¸æˆIPè¡ç”Ÿäº§å“+å…¨çƒåŒæ¥ä¸Šçº¿ï¼ˆå›½æœæŽ¨è¿Ÿäº†ä¸€ä¸ªæœˆï¼‰ä¸¤å¤§è¦ç´ 使其开æœä¾¿å¸å¼•äº†æµ·å†…外众多玩家下载游玩，但其首月æµæ°´è¡¨çŽ°å…¶å®žå¹¶æ²¡æœ‰è¶…过《哈利波特：é”法觉醒》ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; visibility: visible; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; visibility: visible;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; visibility: visible; overflow-wrap: break-word !important;">频频产出“爆款â€ï¼Œå´ä¸èƒ½ä¿éšœå®ƒä»¬çš„“ä¿è´¨æœŸâ€ï¼Œè¿™ä½¿å¾—网易的è€æ¸¸æˆé˜µè¥æ˜¾å¾—愈å‘åƒæ˜¯â€œå¹¸å˜è€…åå·®â€çš„例è¯ï¼Œè€Œéšç€æ¸¸æˆå¸‚åœºå·¥ä¸šåŒ–è¿›ç¨‹æŽ¨è¿›ï¼Œå›½å†…åŽ‚å•†åŠ å¤§äº†å¯¹äºŽåŒ…æ‹¬å¼€æ”¾ä¸–ç•Œåœ¨å†…çš„ä¸€ä¼—é‡åº¦çŽ©æ³•çš„布局，在新的竞争环境下，网易能å¦ä¿ä½è‡ªå·±åœ¨å›½å†…游æˆå¸‚场“è€äºŒâ€åœ°ä½ï¼Œæ怕真就是未知数ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; visibility: visible; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; visibility: visible;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; line-height: 1; visibility: visible; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1.6em solid rgba(17, 69, 120, 0.9); border-left: 0.9em solid transparent !important; border-right: 0.9em solid transparent !important; visibility: visible;"><svg viewbox="0 0 1 1" style="float: left; line-height: 0; width: 0px; vertical-align: top; visibility: visible;"></svg></section><section style="margin: 0px 0px 0px -2.2em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1em solid rgba(174, 28, 91, 0.41); border-left: 0.6em solid transparent !important; border-right: 0.6em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(17, 69, 120, 0.9); line-height: 2; letter-spacing: 1px; text-shadow: rgb(255, 255, 255) 1px -1px, rgb(255, 255, 255) 1px 1px, rgb(255, 255, 255) -1px 1px, rgb(255, 255, 255) -1px -1px, rgb(255, 255, 255) 1px 0px, rgb(1, 177, 164) 0px 1px, rgb(255, 255, 255) -1px 0px, rgb(255, 255, 255) 0px -1px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">è¥æ”¶ç¨³å¥ï¼Œä½†ä»æœ‰éšæ‚£</span></p></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: justify; font-size: 14px; line-height: 2; letter-spacing: 2px; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">网易的地ä½ä¼šè¢«æ’¼åŠ¨ï¼Ÿ</p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">è¿™æ ·çš„è®ºè°ƒçœ‹èµ·æ¥æœ‰äº›è€¸äººå¬é—»ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">但事实上，与国内游æˆå¸‚场一把手腾讯相比，网易这ç§æ¸¸æˆä¸šåŠ¡è¥æ”¶å 比超è¿?0%çš„å…¬å¸ï¼Œåœ¨è¿™ä¸ªå†…å·æ¿€çƒˆçš„游æˆå¸‚场里，本就抱有更强的å±æœºæ„Ÿã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">当然，如果从财报数æ®æ¥çœ‹ï¼Œäººä»¬æ˜¯å¾ˆéš¾æ„Ÿå—到网易游æˆä¸šåŠ¡é¢ä¸´çš„åŽ‹åŠ›çš„ã€‚æ ¹æ®è´¢æŠ¥æ•°æ®ï¼Œ2022年上åŠå¹´ï¼Œç½‘易游æˆä¸šåŠ¡è¥æ”?67.82亿元，åŒæ¯”增é•?5.37%。而这个数æ®æ˜¯åœ¨ç½‘易历ç»äº†ä¸€å¹´å¤šæ—¶é—´çš„“版å·ç©ºçª—期â€ä»¥åŠä¸ŠåŠå¹´ä¸å›½æ¸¸æˆå¸‚场实际销售收入åŒæ¯”å‡å°?.8%的背景之下å–得的，网易游æˆä¸šåŠ¡ä¹‹ç¨³å¥è‡ªæ˜¯æ¯‹åº¸ç½®ç–‘ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">就在今年11月，ä¸å›½äº’è”网å会å‘布了《ä¸å›½äº’è”网ä¼ä¸šç»¼åˆå®žåŠ›æŒ‡æ•°æŠ¥å‘Šï¼?022）》，并公布了2022å¹´ä¸å›½äº’è”网ä¼ä¸šç»¼åˆå®žåŠ›å‰ç™¾å®¶ä¼ä¸šï¼Œå…¶ä¸ç±³å“ˆæ¸¸ä½åˆ—第13åã€åœ¨æ¸¸æˆå…¬å¸ä¸ä»…次于腾讯，而网易ä½åˆ—第15åã€?/p></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; line-height: 0; overflow-wrap: break-word !important;"><br /></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: justify; font-size: 14px; line-height: 2; letter-spacing: 2px; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">ä¸å›½äº’è”网å会的副ç†äº‹é•¿å•ä½åŒ…å«ç™¾åº¦ã€äº¬ä¸œã€åŽä¸ºã€è…¾è®¯ã€ç½‘易ã€æ–°æµªã€æœç‹ã€å¥‡è™Žã€é˜¿é‡Œå·´å·´ç‰ä¸€å¹²çŸ¥å互è”网ä¼ä¸šï¼Œå…¶æ¦œå•æƒå¨æ€§å¯è§ä¸€æ–‘，而在这么一份榜å•é‡Œï¼Œç½‘易ä¸ä»…排在国内游æˆé¾™å¤´è…¾è®¯ä¹‹åŽï¼Œç”šè‡³è¿žè¿‘两年崛起的米哈游也踩在其头上。å•ä»Žæµæ°´ä¸Šçœ‹ï¼Œè…¾è®¯æ— 疑是力压网易，但米哈游《原神》虽然å¸é‡‘能力惊人，但产å“阵列还ä¸ä¸°å¯Œï¼Œæ•´ä½“è¥æ”¶èƒ½åŠ›ä¸Žç½‘易ä»æœ‰è¾ƒå¤§è·ç¦»ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">既然如æ¤ï¼Œè¿™ä»½æ¦œå•ä¸ºä½•ä¼šå¦‚æ¤å®‰æŽ’呢？</p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">想è¦ç»¼åˆåœ°è¯„价一家游æˆå…¬å¸ï¼Œè‡ªç„¶ä¸å¯èƒ½å•ä»Žè¥æ”¶è®ºè‹±é›„，游æˆç ”å‘能力ã€äº§å“储备情况ã€çŽ©å®¶ç¤¾ç¾¤çš„规模以åŠIPçš„æ‰“é€ ä¸Žç»´æŠ¤ç‰å¤šä¸ªæ–¹é¢éƒ½éœ€è¦è€ƒé‡ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">历ç»å多年的积累，网易在游æˆä¸šåŠ¡æ–¹é¢çš„实力并ä¸å·®ï¼Œè‡ªç ”能力过硬，产å“储备较为充足，很多è€æ¸¸æˆéƒ½æœ‰ç€å¿ 实的玩家群体，还æç€ã€Šæ¢¦å¹»è¥¿æ¸¸ã€‹ã€Šé˜´é˜³å¸ˆã€‹ç‰å¤´éƒ¨æ¸¸æˆIP。但其也有一个明显的特å¾â€”—那便是ä¸å–„长期è¿è¥æ¸¸æˆã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">æˆåŠŸçš„产å“总是会以个体é®æŽ©ä¼ä¸šçš„ä¸è¶³ã€‚的确，网易长期è¿è¥è¡¨çŽ°è‰¯å¥½çš„游æˆäº§å“也有很多，且大部分现在都是网易游æˆä¸šåŠ¡è¥æ”¶çš„é‡è¦æ”¯æŸ±ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">就拿2022å¹´æ¥è¯´ï¼Œ2022å¹?æœ?4日，网易二次元å¡ç‰Œå…»æˆæ‰‹æ¸¸ã€Šå¹»ä¹¦å¯ä¸–录》终æ¢è¿è¥ï¼Œä¸€ä¸ªæœˆä¹‹åŽï¼Œç½‘易å¦ä¸€æ¬¾äºŒæ¬¡å…ƒå¡ç‰Œå…»æˆæ‰‹æ¸¸ã€Šé»‘潮之上》也迎æ¥åœè¿ï¼Œåˆè¿‡äº†ä¸¤ä¸ªæœˆï¼Œå¸½åæˆæ³•æ¥äº†â€”—网易旗下的二次元å¡ç‰Œå…»æˆæ‰‹æ¸¸ã€Šæœˆç¥žçš„迷宫》也å‘布了åœè¿å…¬å‘Šã€‚而这三款游æˆçš„寿命都没有超过2年，在玩家情感è”结深厚的ã€æ¸¸æˆäº§å“动辄四五周年起æ¥çš„二次元游æˆèµ›é“，这两款游æˆçš„基本上å¯ä»¥è¢«ç§°ä½œâ€œå¤æŠ˜â€ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">而从这三款游æˆçš„类型和题æ，我们也ä¸éš¾çœ‹å‡ºå®ƒä»¬éƒ½æ˜¯ç½‘æ˜“è¿™ä¸¤å¹´åŠ ç 二次元赛é“的游æˆäº§å“。很多人将这三款游æˆçš„失败归结于网易缺ä¹æ‰€è°““二次元â€åŸºå› 。但è¦çŸ¥é“，网易旗下的《阴阳师》，到现在也是国内二次元手游绕ä¸å¼€çš„里程碑，并且，比起腾讯ã€ä¸‰ä¸ƒäº’娱ã€å†°å·ç½‘络ç‰è€ç‰Œæ¸¸æˆå…¬å¸ï¼Œç½‘易在二次元领域耕耘时间更久，产å“更多，平日自家游æˆè”动日漫IPã€æ‰¾æ—¥æœ¬ACGä»Žä¸šè€…ç»˜åˆ¶å®£ä¼ å›¾æˆ–è€…åˆ¶ä½œæ¸¸æˆéŸ³ä¹ä»€ä¹ˆçš„也是家常便é¥ï¼Œå°±ç®—称ä¸ä¸Šâ€œäºŒæ¬¡å…ƒä»™äººâ€ï¼Œé‚£ç½‘易最起ç ä¹Ÿæ˜¯ä¸ªâ€œäºŒæ¬¡å…ƒåŒ äººâ€äº†ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">那么，导致这些游æˆæœ€ç»ˆé€‰æ‹©åœè¿çš„真æ£åŽŸå› 是什么呢ï¼?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">这就还è¦è¯´å›žç½‘易ä¸æ“…长游æˆçš„长线è¿è¥è¿™ä»¶äº‹ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; line-height: 1; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1.6em solid rgba(17, 69, 120, 0.9); border-left: 0.9em solid transparent !important; border-right: 0.9em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section><section style="margin: 0px 0px 0px -2.2em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1em solid rgba(174, 28, 91, 0.41); border-left: 0.6em solid transparent !important; border-right: 0.6em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(17, 69, 120, 0.9); line-height: 2; letter-spacing: 1px; text-shadow: rgb(255, 255, 255) 1px -1px, rgb(255, 255, 255) 1px 1px, rgb(255, 255, 255) -1px 1px, rgb(255, 255, 255) -1px -1px, rgb(255, 255, 255) 1px 0px, rgb(1, 177, 164) 0px 1px, rgb(255, 255, 255) -1px 0px, rgb(255, 255, 255) 0px -1px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">è¿™ä¸¤å¹´ç½‘æ˜“åˆ¶é€ çš„çˆ†æ¬¾éƒ½åŽ»äº†å“ªå„¿ï¼Ÿ</span></p></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: justify; font-size: 14px; line-height: 2; letter-spacing: 2px; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">事实上，网易CEOä¸ç£Šè‡ªå·±å°±æ›¾åœ?021Q1财报会议上表示：“游æˆæœ€é‡è¦çš„是å¯æŒç»åŒ–ç»è¥ã€‚我们ç»åŽ†è¿‡å¾ˆå¤šIP上æ¥çš„时候很ç«ï¼Œæœ€åŽéšç€æ—¶é—´çš„推移，如何能ä¿æŒæŒç»æˆé•¿ï¼Œå…¶å®žæ˜¯å·¨å¤§çš„挑战。â€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">纵观网易的游æˆå‘展å²ï¼Œç½‘易游æˆå’Œä¸ç£Šå£ä¸è¿™ä¸ªâ€œå·¨å¤§çš„挑战â€çš„战斗，大部分都是以网易游æˆçš„å¤±è´¥å‘Šç»ˆã€‚è€ŒåŽŸå› ä¹Ÿå¾ˆçªå‡ºï¼Œå°±æ˜¯ç½‘易游æˆé‡æ°ªçš„付费系统ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">ä»Žä¼ ç»Ÿæ¸ é“时代走出æ¥çš„游æˆå…¬å¸åŸºæœ¬éƒ½æœ‰ç±»ä¼¼çš„问题，彼时游æˆå¸‚场的主æµæ‰“法就是“氪佬养æœâ€ï¼Œæ¸¸æˆå†…设置有大é‡çš„氪金点，玩家通过付费“Pay to winâ€æ”¹å–„游æˆä½“验，很容易培养鲸鱼玩家。而网易就是使用这套商法的游æˆå…¬å¸ä¸çš„佼佼者，其游æˆäº§å“é«˜ä»˜è´¹çš„ä¼ ç»Ÿï¼Œå¯ä»¥è¿½æº¯åˆ?002年，当时市é¢ä¸Šï¼ˆè®¡æ—¶æ”¶è´¹åˆ¶ï¼‰æ¸¸æˆæ™®é3毛钱一å°æ—¶ï¼Œè€Œç½‘易家的《大è¯è¥¿æ¸¸OnlineII》一上线，便æ出äº?毛一å°æ—¶çš„æ–°æ ‡å‡†ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">在æ¤åŽçš„多年间，网易这ç§é«˜å‡ºå¹³å‡å€¼çš„ä»˜è´¹ä¼ ç»Ÿï¼ŒåŸºæœ¬æ²¡è§æœ‰æ‰€æ”¹å˜ï¼Œè¿™å¯èƒ½æ˜¯å‡ºäºŽç½‘易对自家产å“è´¨é‡çš„自信，也å¯èƒ½å•çº¯æ˜¯CEOä¸ç£ŠæŠŠé«˜ä»˜è´¹å†™è¿›äº†ç½‘易的ä¼ä¸šæ–‡åŒ–ä¸ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">如果游æˆå¸‚场大环境没有改å˜ï¼Œç½‘易也许还能é 这套打法继ç»æ”¶å‰²çŽ©å®¶ã€‚但时代已ç»æ”¹å˜ï¼ŒçŽ©å®¶ç¾¤ä½“也已ç»è¿ä»£æ›´æ–°ï¼Œå¦‚今由Z世代主导的国内游æˆçŽ©å®¶å¯¹äºŽé«˜ä»˜è´¹æ¸¸æˆæŠ±æœ‰å¾ˆé«˜çš„ä¸æ»¡æƒ…绪，ä¸æ„¿æ²¦ä¸ºé‡æ°ªçŽ©å®¶çš„游æˆä½“验，这导致网易近年æ¥æ¸¸æˆäº§å“总是能以高质é‡å’Œè‰¯å¥½çš„宣å‘推广å–å¾—ä¸é”™çš„开局，但当玩家彻底认清其付费系统和è¿è¥æ–¹é’ˆåŽï¼Œä¾¿ä¼šå¤§é‡ç¦»å¼€æ¸¸æˆï¼Œè¿™ä¹Ÿå°±æ˜¯ç½‘易游æˆâ€œç«å¾—å¿«ã€å‡‰å¾—也快â€çš„真相ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">艾瑞咨询å‘表的《ä¸å›½äº‘游æˆè¡Œä¸šç ”究报告》ä¸æåŠåˆ°ï¼Œå…费时长太çŸè¿™ä¸€ç¼ºç‚¹è¢?0.4%的用户认为是2022å¹´ä¸å›½äº‘游æˆçš„çªå‡ºé—®é¢˜ä¹‹ä¸€ï¼Œå¦å¤–还有延时高ã€ç”»é¢ä¸æµç•…ã€æ¸¸æˆå†…容缺ä¹åˆ›æ–°ã€æŽ’队时间过长ç‰é—®é¢˜ã€?/p></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; line-height: 0; overflow-wrap: break-word !important;"><br /></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: justify; font-size: 14px; line-height: 2; letter-spacing: 2px; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">而è¦æƒ³ä½è¯è¿™ä¸ªäº‹å®žï¼Œæˆ‘们有ä¸å°‘例å，最近且最显眼的案例，自然è¦æ•°ç½‘æ˜“è¿™ä¸¤å¹´æ‰“é€ å‡ºæ¥çš„“爆款â€â€”—《哈利波特：é”æ³•è§‰é†’ã€‹ä¸Žã€Šæš—é»‘ç ´å神：ä¸æœ½ã€‹ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">《哈利波特：é”法觉醒》在2021年的时候ç»å¯¹æ˜¯çŽ°è±¡çº§çš„游æˆäº§å“，大IPåŠ æŒã€ç¤¾äº¤çŽ©æ³•å†åŠ 上独特的å¡é€šæ¸²æŸ“é£Žæ ¼ï¼Œä½¿å…¶ä¸Šçº¿é¦–æœˆä¾¿æ”¶èŽ·äº†è¶…è¿‡10亿æµæ°´ï¼Œå½“时市场一致对《哈利波特：é”法觉醒》之åŽé•¿æœŸè¿è¥è¡¨çŽ°å¯„予厚望，而网易也是在财报ä¸åå¤æåŠå…¶å¯¹äºŽæ¸¸æˆä¸šåŠ¡è¥æ”¶å¢žé•¿çš„贡献ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">然而，《哈利波特：é”法觉醒》终究没能æˆä¸ºç½‘易的《原神》，游æˆå¾ˆå¿«ä¾¿æµå¤±äº†å¤§é‡çŽ©å®¶ï¼Œæµå¤±ä¹Ÿé€å¹´ä¸‹é™ï¼ŒåŠå¹´æ—¶é—´ä¸åˆ°ï¼Œã€Šå“ˆåˆ©æ³¢ç‰¹ï¼šé”法觉醒》便从昔日æŒç»éœ¸æ¦œIOSåŒæ¦œï¼ˆä¸‹è½½æ¦œã€ç•…销榜）超过一周的爆款手游，å˜æˆäº†å¸¸å¹´åœ¨IOS畅销æ¦?0-100å间徘徊ã€æ—¶ä¸æ—¶è¿˜ä¼šè·Œå‡ºç™¾å之外的“寻常货色â€ã€‚在进入2022å¹´åŽï¼Œå…¶è¡¨çŽ°ç”šè‡³æ¸æ¸è¾“给了被早它一个月上架的网易SLGæ‰‹æ¸¸ã€Šæ— å°½çš„æ‹‰æ ¼æœ—æ—¥ã€‹ï¼ŒæŽ¥æ£’ç½‘æ˜“æ¸¸æˆæ–°æ”¯æŸ±çš„念想基本告å¹ï¼Œåªèƒ½æœŸæœ›åŽç»å‡ºæµ·èƒ½å¦æ¢æ¥ç¬¬äºŒæ˜¥ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">“《哈利波特：é”法觉醒》会走到这一æ¥ï¼Œæˆ‘们这些开æœçŽ©å®¶éƒ½å¾ˆæ„Ÿæ…¨ã€‚â€çŽ©å®¶è‚–莉å‘锌刻度表示，《哈利波特：é”法觉醒》的玩家有很多是慕å而æ¥çš„《哈利波特》粉ä¸ï¼Œä»–们本身并ä¸æ˜¯é‡åº¦çš„游æˆçŽ©å®¶ï¼Œå¯¹äºŽæŠ½å¡ç³»ç»Ÿé¢‡æœ‰å¾®è¯ï¼ŒåŠ 上在网易è¿è¥è¿™æ¬¾æ¸¸æˆæ—¶å€™ä¸æ–出现建模异常ã€ç–划活动ä¸åˆç†ã€å’’è¯æ”¹åç‰ä¸€ç³»åˆ—令玩家ä¸æ»¡çš„æ“作，使得很多åªæ˜¯å‡ºäºŽå¯¹äºŽIP的喜爱æ‰æ¥å°è¯•æ¸¸æˆçš„玩家选择“弃å‘â€ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">昔日爆款如今å˜æˆäº†é¥±å—诟病的二æµæ¸¸æˆï¼Œè€Œè¿™ç§æ¥è‡ªçŽ©å®¶çš„å£è¯›ç¬”ä¼ï¼Œåœ¨ä¸€å¹´ä¹‹åŽï¼Œåˆå‡ºçŽ°åœ¨äº†ç½‘æ˜“æ–°çš„çˆ†æ¬¾ã€Šæš—é»‘ç ´å神：ä¸æœ½ã€‹èº«ä¸Šã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">虽然åŒä¸ºIP改编作å“ï¼Œä½†ã€Šæš—é»‘ç ´å神》的“咖ä½â€å°±æ˜Žæ˜¾æ¯”ä¸ä¸Šã€Šå“ˆåˆ©æ³¢ç‰¹ã€‹ï¼Œå› æ¤çºµä½¿é‡‡å–了全çƒåŒæ¥ä¸Šçº¿ï¼ˆå›½æœæŽ¨è¿Ÿäº†ä¸€ä¸ªæœˆï¼‰çš„æ‰“æ³•ï¼Œã€Šæš—é»‘ç ´å神：ä¸æœ½ã€‹çš„首月æµæ°´è¡¨çŽ°å¹¶æ²¡æœ‰è¶…过《哈利波特：é”法觉醒》，国际æœé¦–月æµæ°´çº¦3äº¿å…ƒã€‚ä½†æ— è®ºæ˜¯å¯¹äºŽç½‘æ˜“ï¼Œè¿˜æ˜¯é¦–æ¬¡è¯•æ°´æ‰‹æ¸¸çš„æš´é›ªæ¥è¯´ï¼Œã€Šæš—é»‘ç ´å神：ä¸æœ½ã€‹çš„表现已ç»ç›¸å½“å‡ºè‰²ï¼Œå› æ¤ä¸¤å®¶å…¬å¸åˆå¼€å§‹å¯¹è¿™ä¸ªæ–°çš„爆款大肆å¹æ§ï¼Œç®—是å¤åˆ»äº†å½“年《哈利波特：é”法觉醒》上线之åŽçš„æ“作ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">然而，å†å¥½çš„æµæ°´è¡¨çŽ°ï¼Œå†å¤šæ¥è‡ªåŽ‚商自家的溢美之è¯ï¼Œéƒ½æ— 法掩盖玩家群体对于这款游æˆçš„æ¶è¯„ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">截至2022å¹?2æœˆï¼Œã€Šæš—é»‘ç ´å神：ä¸æœ½ã€‹åœ¨çŸ¥å游æˆè¯„分网站metacritic上的玩家评分已ç»è·Œè‡³0.3分，是至今为æ¢çŽ©å®¶è¯„分最低的暴雪游æˆï¼Œè€Œä»ŽçŽ©å®¶ä»¬çš„评论ä¸ï¼Œæˆ‘们å¯ä»¥è½»æ˜“å‘çŽ°ã€Šæš—é»‘ç ´å神：ä¸æœ½ã€‹éšè—在目å‰é«˜æµæ°´èƒŒåŽçš„å„ç§ç¼ºé™·ã€?/p></section><p powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; line-height: 0; overflow-wrap: break-word !important;"><br /></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: justify; font-size: 14px; line-height: 2; letter-spacing: 2px; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">就在今年å…æœˆæœ«ï¼Œæµ·å¤–æœ€ä¸“ä¸šçš„ã€Šæš—é»‘ç ´å神》资料站maxroll宣布将关é—ã€Šæš—é»‘ç ´å神：ä¸æœ½ã€‹çš„分区，并下架所有游æˆæ”»ç•¥èµ„料，用于抗议游æˆâ€œæŽ 夺性â€çš„ä»˜è´¹ç³»ç»Ÿã€‚ä½œä¸ºå¸®åŠ©ã€Šæš—é»‘ç ´å神》维系玩家社群的é‡è¦â€œåŠŸè‡£â€ï¼Œmaxroll的这番æ“作å—到了广大玩家群体的ç†è§£å’Œæ”¯æŒï¼Œå¯¹æš´é›ªå’Œç½‘易两家公å¸çš„æ¶è¯„犹如洪水一般在国内外玩家群体间蔓延开æ¥ã€‚æ— è®ºç½‘æ˜“å’Œæš´é›ªå¯¹ã€Šæš—é»‘ç ´å神：ä¸æœ½ã€‹å¦‚何å¹æ§ï¼Œèµ„本并ä¸æ˜¯ç›²ç›®çš„，玩家的æ€åº¦ä»–们ä¸å¯èƒ½è§†è€Œä¸è§ï¼Œè€Œå½“一款游æˆåšåˆ°â€œè‡ªç»äºŽçŽ©å®¶â€ä¹‹åŽï¼Œå®ƒçš„çƒåº¦å’Œé«˜æµæ°´åˆèƒ½æŒç»å¤šä¹…呢？ç”案å¯æƒ³è€ŒçŸ¥ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">ç›®å‰ï¼Œåœ¨åŠå¹´ä¸åˆ°çš„æ—¶é—´é‡Œï¼Œã€Šæš—é»‘ç ´å神：ä¸æœ½ã€‹å·²ç»æˆåŠŸè·Œå‡ºäº†å¤§éƒ¨åˆ†æµ·å¤–地区IOS畅销榜top50çš„ä½ç½®ï¼Œä¸‹è½½æ¦œæ›´æ˜¯è·Œå¾—一塌糊涂，许多é‡æ°ªçŽ©å®¶ç”šè‡³å…¬å¼€åˆ¶ä½œè§†é¢‘表示将ä¸ä¼šç»§ç»æ¸¸çŽ©æ¸¸æˆï¼ŒUGC制作者也纷纷出走弃å‘游æˆã€‚å¯ä»¥é¢„è§ï¼Œå¦‚æžœä¸å¯¹æ¸¸æˆæ°ªé‡‘系统åšå‡ºå½»åº•æ”¹å˜ï¼Œé‚£ä¹ˆåœ¨ä¹‹åŽçš„æ—¥åï¼Œã€Šæš—é»‘ç ´å神：ä¸æœ½ã€‹çš„æµæ°´å¾ˆå¯èƒ½ä¼šè·Ÿã€Šå“ˆåˆ©æ³¢ç‰¹ï¼šé”æ³•è§‰é†’ã€‹ä¸€æ ·é€æœˆä¸‹æ»‘，其“ä¸æœ½â€ä¹Ÿå°†æ²¦ä¸ºç¬‘柄ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">åœ?021年，网易上架äº?6款游æˆï¼Œå´ä¸‹æž¶äº†17款游æˆï¼Œä¸‹æž¶æ•°é‡æ¯”上新数é‡æ›´å¤šã€‚而截è‡?022å¹?2月，网易下架游æˆæ•°é‡ä¹Ÿè¶…过了11款，但åªä¸Šæ–°äº?款游æˆï¼ˆã€Šè›‹ä»”派对》《战争怒å¼ã€‹ã€Šæš—é»‘ç ´å神：ä¸æœ½ã€‹ã€Šç»¿èŒµä¿¡ä»°ã€‹ï¼‰ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">ä¸éš¾çœ‹å‡ºï¼ŒæŒ‰ç…§è¿™ä¸ªè¶‹åŠ¿ä¸‹åŽ»ï¼Œç½‘易的游æˆé˜µè¥å¾ˆå¿«ä¾¿ä¼šå¼€å§‹èŽç¼©ï¼Œè€Œç½‘易以《梦幻西游》为代表的è€æ¸¸æˆçš„拉新能力相当糟糕，虽然目å‰è¿™äº›æ¸¸æˆçš„玩家ä¾æ—§å¿ å®žï¼Œä½†ä»–ä»¬æ˜¯å¿ å®žäºŽç‰¹å®šè€æ¸¸æˆï¼Œè€Œä¸æ˜¯ç½‘易这家游æˆå…¬å¸çš„，æ¢å¥è¯è¯´ï¼Œä¸”ä¸è®ºå…¶ä»–å…¬å¸èƒ½ä¸èƒ½æŠ¢èµ°è¿™éƒ¨åˆ†çŽ©å®¶èµ„æºï¼Œç½‘易自家的新时代游æˆäº§å“都很难收割到这部分è€çŽ©å®¶ç¾¤ä½“。而如果ä¸èƒ½æˆåŠŸæ‹¥æŠ±æ–°çš„玩家群体，那么网易游æˆä¸šåŠ¡æœªæ¥æ怕就è¦æ¸æ¸å’Œâ€œç¨³å¥â€äºŒå—分手了ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; line-height: 1; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1.6em solid rgba(17, 69, 120, 0.9); border-left: 0.9em solid transparent !important; border-right: 0.9em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section><section style="margin: 0px 0px 0px -2.2em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1em solid rgba(174, 28, 91, 0.41); border-left: 0.6em solid transparent !important; border-right: 0.6em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(17, 69, 120, 0.9); line-height: 2; letter-spacing: 1px; text-shadow: rgb(255, 255, 255) 1px -1px, rgb(255, 255, 255) 1px 1px, rgb(255, 255, 255) -1px 1px, rgb(255, 255, 255) -1px -1px, rgb(255, 255, 255) 1px 0px, rgb(1, 177, 164) 0px 1px, rgb(255, 255, 255) -1px 0px, rgb(255, 255, 255) 0px -1px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">相对低调，网易何时能交出新ç”å·ï¼Ÿ</span></p></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: justify; font-size: 14px; line-height: 2; letter-spacing: 2px; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">å¦‚æžœè¯´å› ä¸ºä»˜è´¹ç³»ç»Ÿå¯¼è‡´çš„é•¿æœŸè¿è¥å›°éš¾æ˜¯ç½‘易的内部问题，那么æ¥è‡ªå¤–部的å¨èƒå¯èƒ½æ›´è®©ç½‘易å‘æ„ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">“寒冬â€è¿‡åŽ»åŽï¼?022年的国内游æˆå¸‚场其实还是相当çƒé—¹çš„一年，自从《原神》横空出世åŽï¼Œå¼€æ”¾ä¸–界手游这æ¡èµ›é“æˆä¸ºäº†å›½å†…厂商关注的çƒç‚¹ï¼Œè€Œä»Šå¹´å„家厂商也是总算憋出了些大饼，上åŠå¹´æœ‰åº“洛游æˆï¼ˆã€Šæˆ˜åŒå¸•å¼¥ä»€ã€‹å¼€å‘商）的二次元开放世界动作手游《鸣潮》，西山居的开放世界MMO《New Dawn》，ä¸æ‰‹æ¸¸ä¹Ÿé€éœ²å°†åœ¨ä»Šå¹´8月公布“仙剑元宇宙â€æ¸¸æˆã€Šä»™å‰‘å¥‡ä¾ ä¼ Â·ä¸–ç•Œã€‹çš„æ¸¸æˆå®žå½•PV（然而截æ?2æœ?日，并没有关于该项目的游æˆå®žå½•è§†é¢‘在网上æµå‡ºï¼‰ï¼Œè€Œåˆ°äº†ä¸‹åŠå¹´ï¼Œæœ‰è…¾è®¯çŽ‹è€…è£è€€å¼€æ”¾ä¸–界手游《王者è£è€€ï¼šä¸–界》的新PVå’Œå 纸网络的奇迹暖暖开放世界æ¢è£…æ‰‹æ¸¸ã€Šæ— é™æš–暖》的首æ›PVã€?/p></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; line-height: 0; overflow-wrap: break-word !important;"><br /></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: justify; font-size: 14px; line-height: 2; letter-spacing: 2px; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">而以上æ到的还是关注较多的，在玩家视线焦点之外，英雄游æˆã€å®Œç¾Žä¸–ç•Œã€å†°å·ç½‘络ç‰ä¸Šå¸‚å…¬å¸ä¹Ÿéƒ½çº·çº·é€éœ²äº†æ£åœ¨ç ”å‘开放世界新游的情报，å¯ä»¥è¯´ï¼Œåœ¨æœªæ¥å›žé¡¾2022年，也许真å¯ä»¥ç»™è¿™å¹´è¿½å°ä¸€ä¸ªâ€œå¼€æ”¾ä¸–界元年â€çš„头衔ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">而å观网易，在一众厂商摩拳擦掌进军开放世界的这一年，网易å´è¡¨çŽ°å¾—尤为低调，å·ç§°ã€Šé˜´é˜³å¸ˆã€‹è¡ç”Ÿå¼€æ”¾ä¸–界产å“的《代å·ï¼šä¸–界》，ä¸ä½†é—憾缺å¸äº†ä»Šå¹´ç½‘æ˜?20游æˆå‘布会，且截è‡?022å¹?2月也就å‘å¸ƒäº†å‡ æ®µCGå®£ä¼ åŠ¨ç”»ï¼Œæ¸¸æˆå®žæœºç”»é¢æ˜¯ä¸€å¸§éƒ½æ²¡æœ‰ï¼Œè®©äººä¸¥é‡æ€€ç–‘游æˆçš„å¼€å‘进度。而疑似《éžäººå¦å›ã€‹è¡ç”Ÿå¼€æ”¾ä¸–界产å“的《Code:Mirage(代å·:幻景)》，虽然放出了演示动画，能看到游æˆå¤§æ¦‚是开放世ç•?D动作手游，但网易也并没有放出更多信æ¯ï¼Œä½¿å¾—玩家很难有较高的期待。而至于那个网易投资而éžç ”å‘的开放世界æ¦ä¾ 题æ游æˆã€Šç‡•äº‘åå…声》，当它登上科隆游æˆå±•çš„时候，国内玩家还是很关注的，但当玩家们知é“这款游æˆä¼šç™»é™†â€œIOS和安å“å¹³å°â€ï¼ˆæ„为手游），且大概率会由网易代ç†è¿è¥åŽï¼Œå…³äºŽè¿™æ¬¾æ¸¸æˆçš„评价就比较微妙了…â€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">â€?022年网易看起æ¥æ²¡æœ‰ä»€ä¹ˆçŒ›æ–™ï¼Œä¸»è¦è¿˜æ˜¯å¾ˆå¤šæ–°å“游æˆå®Œæˆåº¦ä¸é«˜ï¼Œæœ‰å¾…打磨。â€åœ¨æˆéƒ½æŸæ‰‹æ¸¸å…¬å¸ä»Žäº‹è¿è¥å·¥ä½œçš„ç±³å¯å‘Šè¯‰é”Œåˆ»åº¦ï¼Œä»Žã€Šæˆ˜äº‰æ€’å¼ã€‹å’Œã€Šç»¿èŒµä¿¡ä»°ã€‹ç‰éžçƒé—¨é¢˜æ游æˆè¡¨çŽ°ä¸ä½³çš„情况æ¥çœ‹ï¼Œç½‘易想è¦â€œèµŒâ€å‡ºçˆ†æ¬¾ï¼Œä¾æ—§éœ€è¦æŠ¼å®çƒé—¨é¢˜æèµ›é“，而就网易方é¢æ”¾å‡ºçš„游æˆæ¥çœ‹ï¼Œå…¶å‚¨å¤‡äº†å¤§é‡çš„生å˜æŽ¢ç´¢å’ŒTPS竞技类型手游，但大部分游æˆæ•´ä½“完æˆåº¦è¿˜ä¸é«˜ï¼Œç½‘易方é¢ä¹Ÿå› æ¤å¹¶æ²¡æœ‰å¯¹æ¸¸æˆè¿›è¡Œè¿‡åº¦çš„å®£ä¼ ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; 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